SoftwareONE Unveils New ‘Goatpath’ Brand

Dedicated innovation brand to transform how customers and partners buy, sell and manage software, services and cloud in future

Stans, Switzerland | 24 February 2022 – SoftwareONE Holding AG, a leading global provider of end-to-end software and cloud technology solutions, has today unveiled a new brand to focus on delivering the next generation of technologies, platforms and products at speed. Called Goatpath by SoftwareONE, the innovations developed under the brand will radically change the way customers can buy, sell and manage their software, cloud and services.

Goatpath aims to make it easy for businesses to automate and govern procurement, management and security of software and cloud. The technologies, platforms and products developed will offer SoftwareONE partners and ISVs new routes to market, broadening their customer reach and enhancing their capabilities. In addition, Goatpath will focus on traditionally challenging cross-departmental areas in organizations where silos can lead to failed digital transformation projects.

‘Goatpath is an evolution of our strategy, approach and the outcomes we can achieve for our customers and partners. The new name and brand reflect our desire to find the fastest route across challenging terrain with nimbleness and surety. Market requirements are changing at pace. Our customers and partners need our technologies, platforms and products to keep ahead of these changes. With an entrenched culture of innovation, Goatpath is our route to achieve this,’ explains Mike Fitzgerald, GM of Goatpath, Chief Innovation Officer at SoftwareONE.

‘We want to empower our customers to automate and govern their software, cloud and services investments. Goatpath by SoftwareONE has highly talented and dedicated development teams that will place the customer at the centre of everything that is built. We see Goatpath as a core part of the SoftwareONE business that will drive growth and help us to continuously break new ground in an ever-changing digital world,’ says Dieter Schlosser, CEO of SoftwareONE.

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Lisa Baker is the Editor of International Business News. As the Owner of Need to See IT Publishing, Lisa is an experienced business and technology journalist and publisher.

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