Coventry Based Creative ITC Gears Up for Growth by Strengthening Senior Team

Coventry based Creative ITC, the multi award winning cloud services provider, has made two new senior appointments as the business embarks on a new phase of its growth journey.

Paul Ali, formerly Group Finance and Operations Director, takes up a new board level role as Chief Operating Officer for Creative ITC. In this new role, he will be responsible for driving operational effectiveness and efficiencies across the company and for accelerating its continued growth as a leading provider of managed cloud services to an expanding portfolio of global businesses.

The company has also appointed Ben Mitton as Financial Director. Ben brings with him many years’ financial and investment experience having held a number of senior positions within global professional services consultancies, corporate banking and most recently in the technology sector. As a member of Creative’s Executive Management Team, Ben will take on full responsibility for the company’s finance operations and strategy.

“These two appointments mark an exciting new era in Creative’s growth,” said Creative Group MD, Keith Ali. “Against a backdrop of the pandemic and Brexit, we’ve enjoyed phenomenal success and continued to go from strength to strength. Now the combined expertise of Paul and Ben will give us the focus and capability to accelerate our ambitious growth plans and continue to excel as a privately-owned UK business flourishing on a global stage. I’m very much looking forward to taking the business to the next level.”

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Lisa Baker is the Editor of International Business News. As the Owner of Need to See IT Publishing, Lisa is an experienced business and technology journalist and publisher.