PR and SEO

Food & Drink Marketing News PR and SEO

Jurgen Klopp Backed Beer Brand Goes To Number One In UK

A well-executed media campaign combining clever creative and authentic ambassador partnership takes wheat beer brand to number one position within 18 months. German beer brand ERDINGER Weissbier, that is distributed in the UK by Carlsberg Marston’s Brewing Company, has become the number one imported wheat beer in the UK. The brand is attributing a high […]

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E-Commerce Marketing Martech News PR and SEO

Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data

Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them   Mapp, the international provider of insight-based customer experience, has surveyed […]

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Marketing Martech News PR and SEO

Mapp Closes 2021 with Record-Breaking Growth

New Customer Business Grows by 32%, Strong Subscription Revenue Growth International provider of insight-led customer experiences and one of the world’s largest privately-held Martech platforms, Mapp, has reported record-breaking year-over-year growth for 2021. The company grew by more than 32% in new customer business and showed strong subscription revenue growth. In its target markets of […]

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