Martech News

70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal. 40% of marketing technology is simply not used, and yet marketers are still purchasing more. There is a majority push towards integration of existing technology. Only 10% of organisations are pushing skills development and organisational design. Hampshire, […]

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E-Commerce Marketing Martech News PR and SEO

Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data

Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them   Mapp, the international provider of insight-based customer experience, has surveyed […]

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Marketing Martech News PR and SEO

Mapp Closes 2021 with Record-Breaking Growth

New Customer Business Grows by 32%, Strong Subscription Revenue Growth International provider of insight-led customer experiences and one of the world’s largest privately-held Martech platforms, Mapp, has reported record-breaking year-over-year growth for 2021. The company grew by more than 32% in new customer business and showed strong subscription revenue growth. In its target markets of […]

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