Marketing
Jurgen Klopp Backed Beer Brand Goes To Number One In UK
A well-executed media campaign combining clever creative and authentic ambassador partnership takes wheat beer brand to number one position within 18 months. German beer brand ERDINGER Weissbier, that is distributed in the UK by Carlsberg Marston’s Brewing Company, has become the number one imported wheat beer in the UK. The brand is attributing a high […]
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Enterprise Ireland Partners with Zngly to Drive Overseas Expansion
DUBLIN, IRELAND, 30th March: Zngly, the no-code media platform for the creation, management and measurement of content marketing and client engagement, today announces its partnership with Enterprise Ireland, the Irish Government’s trade and innovation agency, responsible for the development of Irish enterprises in world markets. Zngly is an innovative Irish company developing solutions to solve […]
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Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them Mapp, the international provider of insight-based customer experience, has surveyed […]
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Westcon-Comstor appoints Patrick Aronson as Chief Marketing Officer
Move signals renewed focus on Partner Success for the security, networking and hybrid cloud distributor LONDON, UK – 1 February 2022 – Westcon-Comstor, the global technology provider and specialist distributor, today announced it has appointed Patrick Aronson as Chief Marketing Officer. In this position, Patrick will be responsible for driving growth, and building a modern […]
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Mapp Closes 2021 with Record-Breaking Growth
New Customer Business Grows by 32%, Strong Subscription Revenue Growth International provider of insight-led customer experiences and one of the world’s largest privately-held Martech platforms, Mapp, has reported record-breaking year-over-year growth for 2021. The company grew by more than 32% in new customer business and showed strong subscription revenue growth. In its target markets of […]
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