Apple to lose $3 million in iPhone sales daily amid Russia market pull out

Although Russia does not account for a significant revenue share for Apple products, the tech giant’s exit will likely leave a mark on its smartphone sales that have been growing in the country.

Data presented by Burga indicates that based on vendor, Apple accounts for 15% of the Russian smartphone sales to rank third overall. South Korea’s Samsung occupies the pole position with 34%, followed by Xiaomi in the third spot at 26%.

Realme has a share of 8%, followed by Poco at 3%, while other smaller brands account for 14%.

Elsewhere, as of 2021, Russia’s smartphone sales stood at ₽730 billion ($7.6 billion). Therefore, based on Burga’s calculation, Apple might lose an estimate of at least $3 million in iPhone sales revenue daily or $1.14 billion annually.

The amount is based on Apple’s latest recorded Russian market share and the company’s revenue from sales as of 2021.

The revenue lost might be higher considering that Russia’s general smartphone sales income has risen steadily in the last few years. As of 2020, the revenue stood at ₽570 billion ($5.93 billion), while in 2019, the figure was at ₽500 billion ($5.2 billion). Overall, between 2014 and 2021, the figure has spiked almost 200%.

An end to the rocky relationship between Russia and Apple

The report acknowledges the tough relationship between Russia and Apple in recent years. According to the research report:

“Apple’s exit in Russia puts a close to the rocky relationship between the two entities. Notably, Russia has in the past enacted questionable policies for companies like Apple to comply with. Apple had only recently adhered with a government mandate to open offices in Russia to offer online services there.”

After Apple’s decision on Russia, the move has placed pressure on other brands like Samsung that have also stopped shipping products to the country.

Consequently, the exit by the two manufacturers might be a window of expansion for Chinese operators that are likely to stay put. However, such firms might suffer the impact of any follow-up sanctions that can bar companies from operating in Russia using U.S. origin technology.

Read the full story with statistics here:



Lisa Baker is the Editor of International Business News. As the Owner of Need to See IT Publishing, Lisa is an experienced business and technology journalist and publisher.


RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

New white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

Read More
5G News

Basel to bring the best of fibre optics as ECOC Exhibition’s Market Focus and awards open for entries

The event will be held in Basel, Switzerland 19 May 2022 – From 19-21 September 2022, the Swiss city of Basel will host technologists, thought leaders and decision makers, as part of Europe’s largest exhibition for the optical communications industry. Exhibitor booths, face-to-face networking, live ‘Market Focus’ presentations, product demonstrations and an award ceremony will […]

Read More
Accountancy & Accounts Accounts and Accountancy News Pensions

‘Pensions are a long-term investment and have time to recover’ Quantum Advisory addresses ICAEW members after global financial markets react to Russian invasion of Ukraine

Experts from pension and investment specialists Quantum Advisory addressed members of the Institute of Chartered Accountants in England and Wales (ICAEW) on the turbulent global investment market and the knock-on effects on UK pensions schemes. Partner and Actuary, Stuart Price and Senior Investment Consultant and Actuary, Kara Newcombe headlined the free hour-long virtual session which […]

Read More